What Buffer really costs
Buffer starts at $5/mo per channel (Essentials). Free option: Free plan — 3 channels, 10 scheduled posts per channel. Postly is $19/mo flat — and the price buys the finished content itself, built from your website URL. Here's the honest side-by-side.
Buffer organizes the content you bring. Postly brings the content.
Postly vs Buffer
| Feature | Postly | Buffer |
|---|---|---|
| How you start | Paste your website URL | Connect channels, then write or import posts |
| What you get | Full branded kit: posts, reels, captions & a content calendar | A queue, calendar & analytics for your own content |
| Built from your live website | Yes | No |
| AI content | Whole kit generated for you | AI Assistant helps you draft |
| Networks | Instagram-first, more coming | 11 channels |
| Free option | 1-month free trial — every feature unlocked | Free plan: 3 channels, 10 posts/channel |
| Starting price | $19/mo | $5/mo per channel |
Facts verified August 2026 — check buffer.com for their latest pricing.
What you pay: Postly Media and Buffer
Buffer: starts at $5/mo per channel (Essentials); free option: Free plan — 3 channels, 10 scheduled posts per channel. Checked August 2026 on buffer.com; prices change, so confirm on their pricing page.
Postly Media: the plans sold on postlymedia.com are below. One content kit is 6 Instagram posts with captions and branded designs, 1 reel storyboard and 1 slideshow video.
| Plan | Price per month (USD) | Content kits per month | Instagram posts per month |
|---|---|---|---|
| Starter | $19 | 3 | 18 |
| Growth | $49 | 8 | 48 |
| Scale | $99 | 20 | 120 |
- Free trial: 30 days on Starter, Growth and Scale. A payment card is required, nothing is charged that day, the trial includes 1 kit, and the first charge is on day 31 unless you cancel before.
- Extra kits, where offered: one-time packs of 5 for $15 or 10 for $25.
- Cinematic Reels (AI-generated video) are an optional add-on that uses extra credits; they are not part of a kit or of the free trial.
- Taxes are added where they apply.
More on Buffer
Paste your website URL and get a month of ready-to-post content — branded posts, cinematic reels, captions and a calendar.
$19/mo flat · no credit packs · 1-month free trial