Switching from Buffer to Postly
No migration project: Postly doesn't import your old setup because it doesn't need it. Paste your website URL, and the first branded kit — posts, reels, captions, calendar — is built from your live site in about two minutes. Run both side by side during the trial and compare.
Buffer organizes the content you bring. Postly brings the content.
Postly vs Buffer
| Feature | Postly | Buffer |
|---|---|---|
| How you start | Paste your website URL | Connect channels, then write or import posts |
| What you get | Full branded kit: posts, reels, captions & a content calendar | A queue, calendar & analytics for your own content |
| Built from your live website | Yes | No |
| AI content | Whole kit generated for you | AI Assistant helps you draft |
| Networks | Instagram-first, more coming | 11 channels |
| Free option | 3-day free trial — every feature unlocked | Free plan: 3 channels, 10 posts/channel |
| Starting price | $19/mo | $5/mo per channel |
Facts verified August 2026 — check buffer.com for their latest pricing.
Where Buffer shines
- Publishes to 11 networks, including Bluesky and Mastodon
- A genuinely generous free plan (3 channels, AI included)
- Engagement inbox, analytics and link-in-bio in one workspace
FAQ
Buffer or Postly — what's the actual difference?
Buffer manages content you already have: you write or design the posts, Buffer queues, publishes and measures them across up to 11 networks. Postly generates the content itself — it reads your website and delivers branded posts, reels, captions and a content calendar. If your bottleneck is making content, that's the job Postly does and Buffer doesn't.
How does pricing compare?
Buffer has a real free plan (3 channels, 10 scheduled posts per channel) and paid plans at $5/mo per channel — so 5 channels is ~$25/mo. Postly is $19/mo flat and includes the generated content. Prices change — check buffer.com/pricing for the latest.
Can I use Buffer and Postly together?
Yes — some businesses generate the month with Postly, download the assets, and schedule them anywhere they like, Buffer included. Postly also auto-publishes to Instagram directly.
Is there a free trial?
Postly gives a 3-day free trial with every feature unlocked — see a full kit built from your own site before you pay. Cancel anytime.
Paste your website URL and get a month of ready-to-post content — branded posts, cinematic reels, captions and a calendar.
$19/mo flat · no credit packs · 3-day free trial